Lee un libro The Experience Economy, Updated Edition de James H Gilmore Libros Gratis en EPUB
Lee un libro The Experience Economy, Updated Edition de James H Gilmore libros ebooks, The Experience Economy, Updated Edition Libro pdf gratis
The Experience Economy, Updated Edition de James H Gilmore
Descripción - Críticas 'updated and wonderfully relevant book.' - AdAge 'One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.' - Tom Kelley, General Manager, IDEO Reseña del editor In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day. Biografía del autor B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.
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Google libros haz búsquedas en el mayor catálogo de libros completos del mundo mi colección editores información privacidad términos ayuda información privacidad términos ayuda Pine, j experience economy pine ii, b joseph translated into thirteen languages, the experience economy has become a mustread for leaders of enterprises large and small, forprofit and nonprofit, global and local now with a brandnew preface, pine and gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and timestarved world Customer experience ebook marcos alvarez descargar descargar libro customer experience ebook del autor marcos alvarez isbn 9788416583782 en pdf o epub completo al mejor precio, leer online gratis la sinopsis o resumen, opiniones, críticas y comentarios
Detalles del Libro
- Name: The Experience Economy, Updated Edition
- Autor: James H Gilmore
- Categoria: Libros,Libros universitarios y de estudios superiores,Negocios y finanzas
- Tamaño del archivo: 9 MB
- Tipos de archivo: PDF Document
- Idioma: Español
- Archivos de estado: AVAILABLE
Descargar Gratis The Experience Economy, Updated Edition de James H Gilmore PDF [ePub Mobi] Gratis
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